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I’m big on free web tools – and there are a lot of them out there. If you’re unfamiliar, you’d be amazed at the great research they can provide. Tools like Houston SEO SEMRush, Compete.com and Quantcast. These tools allow users to find backlinks to any site, as well as profiling data for primary site visitors. These tools assess sites which “own” desired keyword phrases and show traffic patterns over time. All good stuff. Yet taking the thought a step further, these tools can also help determine something more – an illustration of consumer interest and demand.
The predominant behavior today equates to people searching online for what they want (or want to know more about). Even the traditional emphasis on W.O.M. (word-of-mouth marketing) today exists in the form of consumer online reviews and recommendations. I like to call this content demand. Just as real-world products exist in supply-and-demand, the web reveals a content supply-and-demand. In some SEO Houston cases, people are merely searching for information – and sites like Wikipedia and WebMD serve them well. But in many cases keywords and phrases are indications of more than mere casual info-search; they represent consumers in need – with problems to be solved.
Take for example a topic very near and dear to my heart, as a relative of mine is currently battling cancer. Cancer and other serious illnesses have been early leaders in active, online social communities driven by the groundswell – because they represent people in need, people in pain, and people seeking others with specific symptoms or remedies. Not one’s neighbors or close friends – but people in the know. In my own case, as the time surrounding my relative grows more intense, and more and more of my thoughts are consumed, it is natural for me to search for information online.
There are undoubtedly many others like me. And it is conceivable for us to have sentiments and to search for terms such as “cancer donations,” hoping some day enough research will cure the problem. Likewise, the worthy causes devoted to cancer research should be easy to find. But the big advantage here for such organizations lies in the power of these online tools. Just by researching the keyword phrase “cancer donations,” Google Trends provides a SEO Consultant wealth of data. Results here show that the primary cities where people have searched for these keywords in the last 12 months have been Chicago and New York City. Yet in addition to the states occupying those cities, primary states have included Pennsylvania, Massachusetts and California. So now we have something grand – target markets for very worthy causes seeking funding for their research. We can likewise see that such searches are almost non-existent in summer and around the holidays, yet peak in October (early 4th quarter).
So, in much less than the time it takes me to write this, these tools can identify new potential markets for donors, and the optimal months of their interest – all for free. Therefore, to the great causes and non-profits out there – make the best of such power – find the people in pain, or wanting to give, and help them out.
As we have recently begun the new year, the opportunity has already come and gone to arrange our promoting technique of the year. Before drawing out an arrangement there are few upcoming patterns to be looked upon keeping in mind the end goal to make a successful plan to pull in the group of onlookers.
Roles of Videos:
Videos have turned out to be extremely famous in the late years which has a considerable measure of engagement and perspectives yet in 2017, advertisers shouldn’t concentrate on a video yet rather concentrate on a live spilling video. The live video stream can be utilised by advertisers in different courses as in by catching an occasion or new item or a place, and so on as per the enthusiasm of your objective individuals. Live video streams will be in pattern this year since it is not any more costly than a pre-recorded video. It will increase high significance this year as it is a practical method.
“Purchase or Buy” Catches:
Web-based social networking “Purchase or Buy” Catches are the ones which permit a client to purchase online by tapping the catch in a web-based social networking. Despite the fact that there are a couple Purchase buttons officially existing in the web-based Houston SEO Expert social networking, there is very little mindfulness among the online customers and furthermore they don’t favour purchasing on clicking it as the items recorded are less. By posting huge items in online networking, this apparatus would be an extraordinary achievement this year.
The progression in innovation has prompted to a gathering of the client’s information which would be useful in framing a client profile with the way of their employment, age, sex, region, interests, and so on. In the present year advancement ought to be more engaged by their own profile. Prescient investigation can help the shopping procedure in a much quicker pace. Thus depending more upon the information would be extremely valuable in making a successful advertising methodology.
Personalise the Quality Content:
As there is huge content on the web, individuals wouldn’t concentrate much on every last bit of it. Yet, with a specific end goal to make the substance significantly more successful, the substance ought to be customised by the objective gathering. With the individual profile information accessible, substance ought to be made appealing as in trademarks, subtitles, online journals, and so on which ought to mix their advantage.
It is All about Mobile, Mobile:
As indicated by the present situation, everything has turned out to be helpful. Individuals aren’t keen on conveying a portable PC or lean toward being before a desktop rather they pick a Cell phone. Any business ought to center advertising in the cell phone. Be it a substantial substance or a little one, it ought to be alluring to the portable clients and furthermore easy to use applications ought to be created to get the best benefit.
One of many ways to make money directly from your blog or website is to sell advertising space. This can be a lucrative way to make extra income, but there are a few things you need to keep in mind.
Selling advertising depends on having a proven amount of traffic to your site, and being able to demonstrate this convincingly to potential advertisers. If you are convinced that your site is an attractive prospect, there are ways to make sure your advertisers know about it.
It is not enough to tell advertisers that your site is a success; you will need to prove it with hard statistics. With so many advertising options available, savvy buyers of advertising will be able to spot a ‘real deal’ and that generally means an advertising option that backs up claims with numbers. If you are starting out or building your audience, you may consider offering advertising that is free for a period of time. That means you have advertisers on your site, which, in the future you may be able to convert into paying customers.
There are a number of statistics that are relevant to advertising buyers. The main ones used to measure a website’s success are the number of unique visitors, page views, the time that viewers spend on the site, and their geographical location.
There are also well-respected traffic measurement platforms out there that can help you track this data. Google Analytics is a commonly used free platform, popular with small and or niche businesses.
If you want to branch out, and increase your potential standing with potential advertisers, you might like to consider a paid ranking system like Nielsen Online. For the cost of a subscription, Nielsen will track and monitor your site traffic, then rank your site according to its rigorous standards. Although this can be a great way to get your site in front of advertisers in the Nielsen rankings, it can be expensive for smaller sites. A more cost-effective way to use Nielsen’s rankings is joining the Audit Bureaux of Australia – a website platform that audits a site, and makes its statistics available through Nielsen’s network. Either way, access to statistics is critical.
To be an effective marketer in today’s digital age, you have to understand the basic concepts and strategies used SEO Dallas by marketers online. Today’s marketer has to be a digital rainmaker, understanding that making digital rain is about the generation of business results online. Digital rain begins when marketers know how to generate customer leads and evaluate online consumer behavior data being generated digitally across multiple platforms and technologies. In essence, today’s digital rainmaker needs to know where and how to meet its customers with a digital handshake.
But those who aspire to be a digital rainmaker should have a basic understanding of marketing principles before they set out to making digital rain. They should understand that digital marketing is an exchange whereby one side creates a market to satisfy a consumer need in exchange for something of value. Most often, the value is currency, but it can also be a barter arrangement whereby the provider receives something in return that he or she perceives to be of equal value.
Before any transaction can occur, marketers must first assess what SEO Company Toronto consumer needs or wants are either not currently being met or are only partially being satisfied. Product and/or service concepts are developed and tested to gain feedback on consumer acceptance and production viability. Then, the marketer has to determine what type of market there will be for the new or adapted product and calculate the cost/benefit of mass production based on forecasted sales targets and investment returns. Pricing, distribution, promotion and customer service need to be well thought out prior to launch.
With sound marketing knowledge as a basis, there’s also much more to being a successful online rainmaker than just creating a Facebook and Twitter account and pushing out promotional messages. Today’s digital rainmaker needs to know how to Digital Marketing Consultant integrate traditional marketing principles with new platforms that target consumer behaviors, lifestyles pursuits and content consumption preferences online. The rainmaker needs to know everything possible about its target market. When and how often are they online? What do they search for and how do they interact with information? Who and what influences their product interests and purchasing decisions? Are they sharing or observing social content? And what technologies are helping or impeding their conversion probabilities?
These are just some of the countless questions online rainmakers are constantly seeking answers to in order to sharpen their digital marketing strategies. And like any other new platform, the key to success is understanding both the benefits and shortfalls of every marketing vehicle. YouTube might be a perfect channel for the marketing of restaurants or food products, given the visual nature of food preparation and setting. But technology product equipment discussions might be better suited for LinkedIn groups or technology forums.
Picking the right digital marketing seo company channels is only the first hurdle, because it’s just as important to understand how consumers react to your attempts to interest them in something you’re offering. Are they apt to click through a paid search engine text ad, if the copy is intriguing? Will a rich media display ad on one of their favorite websites put them in your new leads category? Or is better to send them a time-based mobile incentive message to visit you when they’ve checked into a nearby establishment?
Once you’ve actually moved them through the online marketing funnel from awareness and information gathering to conversion, you’ve made it rain. But was it a light sun shower or a torrential downpour? It’s time to kick in your high-powered social customer relationship management (CRM) initiative to help encourage customer loyalty. Using site tracking tools, you can better serve their unique interests and only serve up relevant product offerings in your database marketing initiatives.
Thanks to the digital media marketing, you can now store and use data in digital format that can be released to the targeted audience anywhere, anytime. In digital media marketing, you can store and use audio, graphics, video, and text data according to your own marketing convenience, and can direct them to the desired area, even globally through the internet.
For greater impacts and for the sake of good presentation, you can combine data like text, audio, video, and graphics and offer your product or service to the potential customers. What used to be once the efforts of many to present a product or service, has now become an automated procedure since you do not need a huge number of manpower to reach even globally.
Marketing has started its travel from a physical showroom and has reached to its current destination of virtual showroom, enabling a faster, professional and wider reach much economically. The world of internet has offered enormous ease when it comes to marketing. The digital media marketing has tremendously benefited from the internet. While sitting at the comfort of your own office, you can now market your product to the other corner of the world. This is the great benefit of digital marketing through internet.
Digital marketing should not be confused with the internet marketing as different marketing approaches are made in both of the cases. While digital media marketing is not just limited to the internet, the internet marketing is just limited to the internet where you can display whatever information you want for the targeted viewers, anywhere in the world.
Digital media news marketing is not limited just to the internet, it goes much beyond that. As the digital marketing media, you have Short Message Services, SMS, through cell phones; Voice broadcast; Blogs, Websites; Really Simple Syndication, RSS, feeds; Podcasts; Video emails; Outdoor digital displays, etc. The importance of digital media marketing has proven itself as an essential part of a business and as a fast mean of transferring information.
The strategy of digital marketing is based on two types – ‘pull digital online marketing’ and ‘push digital online marketing.’ In Pull Digital Marketing, it would be possible for any potential customer to reach to the source that provides details of the product or service. Advertisers use different media to attract and direct the customers to the targeted source, such as websites, blogs, other audio and video sources, etc. In Pull Digital Marketing, you actually have to ‘pull’ the customers to the targeted area.
On the other hand, in the Push Digital news media Marketing, customers are provided the required information through any digital advertising media. By using RSS, SMS, Cell phone calls, etc, you have to ‘push’ the potential customers towards your products or services.
While digital media marketing has changed the whole concept of marketing, it is necessary to employ multiple channels of delivery while using both Pull and Push digital news media marketing techniques. The digital media marketing will be more advantageous and yielding if carefully and sensibly planned and presented to the targeted customers. The use of graphics, audio-visual displays, animated or impressive text, etc certainly do a great job to attract and persuade potential customers towards your targeted goal.
Marketing has seen a significant transition from traditional offline to online marketing. Practically all businesses have an online presence in 2018. Businesses that have not recognized this trend of digital/online advertising, really need to adopt one fast! We are in a digital era today, every people we see walks around with a phone, tablet, laptop etc and there is no surprise to find out why digital marketing has over powered traditional offline one. Let us take a look why digital marketing will change your business promotion forever.
One shall learn the latest skills which are needed: It is great to learn something new, but even greater if it can be a business generating force. Approximately 1 in 5 people have shifted to digital advertising because of its cost effectiveness and potential to google optimizing reach a large amount of audience globally.
Mistakes will not cost you: Make a faulty banner for a hoarding space, you will lose your money on corrections, printing charges and advertising space rent. Digital marketing is all about trial and errors. More errors you make, more better you will be at it. Even the big players in the game do make mistakes when they try something new.
Be unique and you shall be rewarded: Not following the standard norms of marketing and exploring your creativity to the fullest, you can attract business by innovating strategies like never before. You shall be rewarded for doing things differently and people will follow you.
Budget friendly: Many strategies in digital marketing are practically organic. You only require to pay for your website designing which is very nominal and or using pay-per-click campaigns which you can select as affordable seo per your budget. The main strategy revolves around advertising your brand with good content and optimization all over the internet. Invest in skills and not promotions.
The Great Debate: Digital Marketing vs The Letter Box Drop
I attended a Sydney Marketing function in June this year held by the popular Real Estate platform, RateMyAgent, and led by CEO, Mark Armstrong. His presentation was aimed at addressing the evolution of communication with an audience based on how quickly the commercial environment is changing today. This is both a relevant and tough debate, indeed!
While this event was Real Estate specific, it is a topical discussion being held across every industry and every market around the world in all boardrooms and strategy meetings: digital vs traditional marketing.
Where do we spend our precious budget to get the most cut through to engage our audiences and achieve our organisational goals?
So, it’s finally time to analyse both sides and get to the bottom of this debate.
Where Are Our Customers?
Effective Marketing is all about your audience. This is never up for dispute as we all know it to be true. Knowing that, it may be time to take a step back and consider that age old question: have we thought about our customer?
Recent research shows that 87% of consumers now search online for reviews to determine the quality of a local business, and I’m sure that statistic is pretty similar for how people are researching product information too. This is a big shift in behaviour from only a couple of years ago. Organisations didn’t start this- consumers did. We did. We, as people, changed the game, and organisations today are hugely naïve if they don’t think people are already doing most of their research before even contacting your business.
As An Example
Mark Armstrong said his son needed an internet router for backlinks seo his house the other day, and at first, he had no clue what a router even was. In about ten minutes online, he become a pro with all of the brands, prices and specifications, then went straight into a local store, went to the shelf and purchased it without speaking to anyone in store.
This is very indicative of the modern customer.
The Digital Interview
Today, it’s all about ‘the digital interview’- in other words, searching online to find more information about a person or business without actually contacting them. Online dating, LinkedIn, Facebook, websites- it’s all about research before meeting in person. Around 70% of customers make up their mind before that stage, which is something businesses need to accept and adapt to.
While statistics are always fickle, all you need to do is think about your own customer’s behaviour, and you instantly know this to be true. Hardly ever does a customer go in unprepared or uninformed.
They’re All Online
How often do we go to a bar or a restaurant, and find everyone looking at a screen? It’s a sad reality, but a reality none the less. That is where your customer is! On their digital device.
People aren’t looking for reviews and information in your physical office or in your marketing collateral – they are looking online. So, being there for your audience is absolutely crucial for your business success.
It’s all about your audience, after all.
The Three Arguments: Digital vs Traditional Marketing
There are the three main considerations when deciding the pros and cons of new digital marketing versus more traditional methods, like the letter box drop or print.
As a general rule, more traditional methods tend to be far more costly in so many ways. It’s expensive to design, print and physically deliver materials like these. Now look at digital methods: it’s almost instant, requires little design due to templates, and the reach is not physically limited, meaning you can get ten times the exposure for around one-tenth of the cost.
They seem to be light years apart on the cost front.
For example, a client came to me recently and told me that the only advertising he was doing was on the back of local shopper dockets, which wasn’t giving him any tangible results, but was still costing him a few hundred dollars a month. For a fraction of this cost, I put his adverts onto Facebook and Google, and he immediately noticed the difference in leads generated!
How long do letterbox drops, print media and even mainstream advertising last?
Think about a letterbox specifically. The printed material sits in an office, then in a mail box all day. Then, when your audience gets home, are they truly engaged when they check their letterbox, stumbling in from work? They are coming home with the shopping, or wrangling the kids. This material has literally one second to capture them in amongst the rest of the clutter, and is so easy to ignore. That’s not to say it doesn’t occasionally work, but the chance of engagement is very low.
Now, consider digital ads. It stays online for a much longer time, and due to the customisable nature of online targeting, it can pop up when the customer is more engaged and in the right headspace. It meets them on their terms, like when they are on their phone killing time, or browsing on a website, and so on. They can also interact with it by clicking on it, watching it, zooming in on it, saving it and much more.
In comparison, think about when you hear a radio ad or see a TV ad: you have to remember and recall the advert at a later time for it to have any impact. This means your audience has to spend the effort to remember to act on it at a later time when it’s more relevant, such as when they get out of the car. Making this worse today is that we are constantly bombarded by ads and messages, which means that it’s very hard to keep one specific advert in your mind. You can’t rely on your customer recalling the message – you need to make it easy and at their fingertips.
Digitally, your customer can fully interact at the very point they experience the piece of content, meaning engagement is far greater.
Which technique truly works? What really has cut through and metrics to measure it? If you ask most organisations who spend budget yearly buy seo on letterbox drops, for example, they will say things like “$50,000 a year”, and then if you ask them “does this work?”, all they do is shrug their shoulders.
The problem is, some businesses get into a rut of “it’s how we’ve always done it.” This represents a concerning shortfall in our perspective and our priorities. Our industries are too tough and our competitors too smart for us to be thinking this way anymore.
On the digital marketing side, with retarget marketing and tracking cookies, online communication and adverts are able to serve up your communication to more defined and far better aligned demographics. Your adverts are more intelligent because they learn about the behaviour of your audience and adapt to how they consume content, then works out where and when to best display your marketing.
The Three Battlegrounds of Marketing
From the 1960ies, there has been an evolution of Marketing and communication battlegrounds based on how we built our customer database.
(1) The Physical Address
Organisations clambered to obtain the online marketing service physical addresses of customers to communicate with them physically, either with a sales person, door knocking or letter box communications.
(2) The Email Address
Next, emails went through an effective stage and businesses rushed to fill their databases with everyone’s @.com address. However today, we have found this to be far less effective do the quantity of spam everyone receives daily.
(3) The Computer Address
People live on their mobiles and tablets now- this is where they are today. The battlefield has become exposure based on IP address online. Building a database of tracking cookies has become the Marketing battleground of today.
While these IP addresses are kept private due to Privacy Laws and you never get the actual details, it doesn’t matter as you can rest assured that this technology is getting your message in front of the right people. Then tracking success comes the best seo company from the metrics and analytics behind these interactions.
The core essence of Marketing hasn’t changed across any of the above battlegrounds: it’s always been about reaching your audience. The only thing that has changes is how- and this is a direct result from how the marketplace and consumer behaviour is evolving.
What is it about Digital Marketing then?
Digital Marketing is effective because it is customisable. It can target specific demographics to ensure that the best audience is getting your adverts and content at the right times.
The following are three combined ways of how digital marketing finds your audience.
Google tags computers with a geographical location. While letterbox drops can do the same, location is where the comparison ends. Digital is able to combine location with the following two qualifiers to ensure that your message is tailored, rather than mass distributed to just anyone.
For example, in the Real Estate industry, around 70% of residences are investor controlled, which means letterbox drops are ineffective because the people receiving the materials are not the decision makers and therefore not finding themselves in the hands of the right people. Digital equivalents would use location and the following two to ensure it is being fed to the right customers.
(2) Browsing History
It is the fact above that allows digital marketing to take it one step further. The history of your browser paints a picture of the type of person your customer is and their interests, which means that adverts can be served up to match this. It’s not a perfectly accurate science, however due to the cost effectiveness of digital marketing, it has a far better cut through and success rate.
(3) Remarketing and Tracking Cookies
As you move from website to website, tracking cookies embed themselves into your web browser to allow the content be catered specifically to you, so you are not receiving irrelevant messages. This allows advertising content to be shown to a relevant audience rather than just anyone.